De Bethune: The Art of Watchmaking Black Forest 16x more effective at cleaning

16x more effective at cleaning between your teeth than a standard toothbrush

Along with never-before-seen concept sketches

Let your baubles shimmer

with its fresh citrus notes and spicy undertones

Combining simplicity and function

De Bethune: The Art of Watchmaking Black Forest 16x more effective at cleaningTwenty years ago, the haute horological world welcomed De Bethune. Showcasing the technical ingenuity of master watchmaker and co founder Denis Flageollet, De Bethune immediately established itself as an outlier with a unique ability to blur the lines between traditional craftsmanship and contemporary design, mining history to create a brand both impossibly modern and technically advanced. Flageollets objective has always been the glorious and elusive