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Its a fun and relatable way to reframe the product benefits and remind college-aged and older Gen Z that JanSports always there, forever a devoted companion. Last years Always With You campaign recast JanSport from nostalgic legacy to Gen Z essentialnamed one of Ad Ages Top 5 Gen Z Marketing Strategies of 2024 and hailed for its irreverent humor, music-first storytelling, and TikTok-native sensibility
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In it was my friend Butch Bucciarelli, who was redecorating his Harbor House Restaurant in downtown San Diego
Torso Length Adjustability Many premium hiking backpacks offer adjustable torso lengths to accommodate different body types
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